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Performance Marketing Growth

Advertise, to Optimise for Growth

Performance marketing is a kind of digital marketing campaign in which the budgeting and decision-making are forced mainly by measurable results. In performance marketing, you only pay when you get results rather than paying for services monthly or annually. The results could be anything measurable which includes sales, ad clicks, app installs, page clicks, ad views, social media engagement, etc.

These results make it easy for marketers to make quick decisions whether it means changing the marketing strategy, experimenting with new ad formats, adjusting keywords, etc. At Gravitas we have a results-driven team that helps you to achieve the expected results. We help you to implement an effective marketing strategy that ultimately helps to drive your business growth. Through performance marketing, we can create brand awareness, lower risk, track performance easily, discover new formats, plan effectively, etc.

Performance Marketing Analytics

What We Do

Our Performance Marketing Services

Search Engine Marketing (SEM)

Gravitas excels in SEM by strategically placing paid ads on search engines, like Google Ads, ensuring high visibility for targeted keywords. This approach boosts website traffic and conversions through a data-driven approach, maximizing return on investment.

Social Media Advertising

Gravitas specializes in crafting and implementing effective social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn. By precisely targeting audiences based on demographics and behavior, they drive engagement, brand awareness, and lead generation for clients.

Email Marketing

Gravitas implements targeted email campaigns to nurture leads and convert prospects into customers. Their data-driven approach ensures personalized and timely messages, maximizing open rates, click-through rates, and overall campaign effectiveness.

Display Advertising

Gravitas enhances brand visibility through the strategic placement of display ads on websites and social media. By creating visually appealing and compelling ads, they capture audience attention, driving clicks and conversions to meet client objectives.

Retargeting/Remarketing

Gravitas employs retargeting strategies to re-engage website visitors who didn't initially convert. By displaying targeted ads to this audience across various platforms, they encourage return visits and conversions, optimizing campaign performance and maximizing results.

Affiliate Marketing

Gravitas leverages affiliate marketing to expand client reach. By collaborating with relevant partners, they drive sales and leads, offering a performance-based commission structure that aligns with measurable outcomes.

Keywords Optimization

SEO Company in Hyderabad offers multilevel keyword optimization. Keyword optimization is the seo process where the on page content is optimized to focus

Technical SEO

Site Loading Time or Page Speed is the major concern of all website publishers because you get few seconds to attract your website visitor and if the website doesn't load in the respctive time you lose a potential lead.

Keywords Optimization

SEO Company in Hyderabad offers multilevel keyword optimization. Keyword optimization is the seo process where the on page content is optimized to focus

SEO friendly Content Optimization

The content on your website which is the major factor in deciding your site ranking on search engines. The content needs to be SEO friendly and appealing at the same time.

Our Process

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1. Client Consultation

Gravitas initiates the process by conducting in-depth consultations with clients to understand business objectives. Clear performance goals, such as lead generation or sales conversion, are defined to shape the marketing strategy.

2. Audience Segmentation and Research

Gravitas meticulously segments the target audience based on demographics, behavior, and preferences. Thorough research ensures a deep understanding of the audience, enabling precise targeting in subsequent campaigns.

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3. Data-Driven Keyword Research

Leveraging advanced analytics tools, Gravitas conducts comprehensive keyword research. This data-driven approach identifies high-performing keywords relevant to the business, optimizing search engine marketing (SEM) campaigns for maximum impact.

4. Customized Performance Marketing Strategy

Gravitas tailors a bespoke performance marketing strategy, integrating elements such as search engine marketing, social media advertising, and content marketing. Each element is aligned with the client’s goals and target audience for a cohesive approach.

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5. Creative Development and Design

Gravitas focuses on creating compelling ad copies, visuals, and content that resonate with the target audience. Creative development is grounded in data insights to ensure relevance and engagement across diverse channels.

6. Campaign Implementation and Optimization

The strategy is put into action with the implementation of targeted campaigns across chosen channels. Gravitas continuously monitors and optimizes campaigns, adjusting elements like ad placements, budgets, and targeting parameters for peak performance.

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7. Real-time Analytics and Reporting

Gravitas utilizes real-time analytics to track campaign performance. Comprehensive reports are generated regularly, providing clients with transparent insights into key metrics such as click-through rates, conversion rates, and return on investment.

8. A/B Testing and Iterative Refinement

Gravitas conducts A/B testing on various elements of campaigns to identify the most effective strategies. Through iterative refinement, they enhance ad creatives, messaging, and targeting to consistently improve performance and meet evolving market demands.

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9. Conversion Tracking and Lead Nurturing

Gravitas implements robust conversion tracking mechanisms to monitor and analyze user actions. By identifying high-converting touchpoints, they optimize campaigns for enhanced lead nurturing, ensuring a seamless transition from awareness to conversion.

10. Post-Campaign Analysis and Recommendations

After campaign completion, Gravitas conducts a comprehensive analysis of performance metrics. Insights gathered are used to generate actionable recommendations for future campaigns, ensuring a continuous cycle of improvement and success for the client.

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READY TO GROW YOUR BUSINESS?

Contact us to work with a results-driven digital marketing agency

Our Reviews on Google

Mubaraq Shaikh
Mubaraq Shaikh
We got our corporate website developed by the Gravitas Team. It was a pleasure collaboration. Professional team with quality services.
Namita Thakur
Namita Thakur
Gravitas is highly regarded in the marketing industry, emphasizing their strengths across various critical aspects of client service and delivery. Noteworthy points of Gravitas are Strategy Effectiveness, Creativity and Innovation, Customer Service, ROI and Results, Professionalism & Communication, Adaptability & Flexibility, and most importantly Value for money.
Lehar Gupta
Lehar Gupta

FAQ's

Frequently Asked Questions

Find answers to common questions about our services.

Performance marketing is a measurable approach focused on achieving specific goals, such as lead generation or sales, using data-driven strategies. Unlike traditional marketing, it emphasizes tangible outcomes and utilizes analytics to optimize campaigns for maximum efficiency.

Gravitas specializes in a multi-channel approach, including search engine marketing (SEM), social media advertising, content marketing, and more. The selection depends on the client’s goals and target audience, ensuring a customized and effective strategy.

Gravitas employs a comprehensive approach, starting with thorough client consultations and audience segmentation. The strategy is customized, creative assets are meticulously crafted, and campaigns are continuously monitored and optimized through real-time analytics for peak performance.

Absolutely. Gravitas incorporates search engine optimization (SEO) strategies into performance marketing campaigns to enhance website visibility. This ensures that potential customers find your business when searching for relevant products or services.

Gravitas uses a variety of key performance indicators (KPIs) such as click-through rates, conversion rates, and return on investment to measure campaign success. Regular reports and analytics provide clients with transparent insights into the performance of their campaigns.

Audience segmentation is crucial for targeting specific demographics and tailoring messages to the right audience. Gravitas conducts thorough research to understand the target audience, ensuring that marketing efforts are highly relevant and effective.

Absolutely. Gravitas specializes in lead generation strategies, utilizing various channels to attract, engage, and nurture leads. Through precise targeting and data-driven optimization, they aim to convert leads into valuable customers for your business.

Gravitas believes in continuous optimization. Campaigns are regularly monitored, and adjustments are made based on real-time analytics. A/B testing is also employed to identify high-performing elements, ensuring campaigns are consistently refined for optimal results.

Our Clients